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Press
2012 Certified Brazil Trade Fair will present greater
diversity in sustainable experiences of production chains
In addition to conferences and exhibition of products
with FSC (Forest Stewardship Council) socioenvironmental
certification, the fifth edition of this event will also
include companies and products that have received SAN (Sustainable
Agriculture Network) certification
November, 2011 – During the period April 10 – 12 the city of
São Paulo will host the 5th edition of the Certified Brazil
Trade Fair, which brings together business leaders, experts
and corporations from all over the world that are committed
to sustainability and socioenvironmental certification. In
order to take into account the increasing complexity of
production chains, this edition of Certified Brazil is
expanding its scope to include experiences that may
contribute to a more sustainable production chain. The
Certified Brazil Trade Fair is a joint initiative of
Imaflora, Amigos da Terra - Amazônia Brasileira, Sustainable
Agriculture Network (SAN), Forest Stewardship Council (FSC)
and Rainforest Alliance. WR São Paulo is organizing this
event.
The first edition of the Certified Brazil Trade Fair was
organized in 2004 and focused on the forest sector. It
promoted discussions on sustainability and
socioenvironmental certification of products from
responsible companies, as an instrument to ensure their
sustainable origin. The fourth edition, organized in 2010,
had 45 exhibitors and almost 5,000 visitors. Due to the
growing importance of the agribusiness sector in Brazil, it
also included certified agricultural companies. Therefore,
the trade fair had forest products certified by FSC and
agricultural products certified by SAN.
The coming edition of the Certified Brazil Trade Fair will
have a wider scope in comparison with previous editions. It
will carry a new signature - Innovation and Sustainability
in Business – with the purpose of including people and
companies committed to sustainability and certification. “A
supermarket that sells certified products, or a bank that
uses certification as a criterion for approving credit, are
important players in the sustainability of production chains
and, therefore, they become part of this new scope” says
Maurício Voivodic, Imaflora’s Executive Secretary, one of
the organizations responsible for the trade fair. Another
new feature is related to the tasting of certified foods,
with special dishes prepared on the spot using certified
products.
The information presented in the previous paragraphs
indicates that the 5th Certified Brazil Trade Fair will
bring a wealth of experiences that will contribute to more
sustainable production chains. As stated by Rita Mazzotti,
WR São Paulo Director - the company in charge of organizing
the trade fair - “This is an important initiative for Brazil.
Due to its plentiful natural resources and rich diversity,
our country plays a decisive role on the world market of
certified products and, for this reason, it must contribute
to the conservation of environmental assets of the entire
world for future generations”.
V Certified Brazil
Free admission
April 10 – 12, 2012, from 1 PM to 8 PM
São Luís Exhibition Center, São Paulo, SP, Brazil
Rua Luis Coelho, 323 – São Paulo – SP (near the Consolação
subway station)
About Imaflora - Imaflora (Institute for Forest and
Agricultural Management and Certification) is a nonprofit
Brazilian organization established in 1995 with the purpose
of promoting the conservation and the sustainable use of
natural resources and generating social benefits in the
forest and agricultural sectors.
www.imaflora.org
About Amigos da Terra - Amazônia Brasileira – an
organization founded in 1989, currently classified as a
Public Interest Civil Society Organization (OSCIP) and
recognized by the Brazilian Ministry of Justice. It promotes
public interests, such as human rights, public participation
and development, by ascribing value to natural capital. It
is active in the development of public policies, markets,
local communities and in the information world, through
innovative activities. It has a priority focus, but not
exclusively, on the Amazon Region. The organization is
completely independent. It participates in international
networks such as BankTrack - that follows the financial
sector and its impacts on people and the planet - and BICECA
at a South American scale. It also maintains partnership
agreements with member groups of the Friends of the Earth
International network in several countries, without, however,
any formal connection.
www.amazonia.org.br
About SAN – Sustainable Agriculture Network (SAN) promotes
efficient and productive agriculture, biodiversity
conservation and sustainable community development by
creating social and environmental standards. SAN is a global
network founded in Latin America, whose members are
conservation and independent non-governmental organizations.
Imaflora, its representative in Brazil, is one of its
founding members. Each SAN partner organization contributes
with its knowledge and experience to the Network’s
development.
www.sanstandards.org
About FSC – FSC is an independent, non-governmental,
not-for-profit organization established to promote the
responsible management of the world’s forests. FSC is a
pioneer forum where the global consensus on responsible
forest management convenes and through democratic process
effects solutions to the pressures facing the world’s
forests and forest-dependent communities. As a
multi-stakeholder organization, FSC applies the directive of
its membership to develop social and environmental forest
management and chain of custody standards that are applied
throughout the world by means of FSC certification.
Organizations, companies and communities interested in
supporting forest management that takes into consideration
the social, economic and environmental needs of the current
and future generations can benefit from the programs,
services and solutions offered by the Forest Stewardship
Council. www.fsc.org
About Rainforest Alliance - Rainforest Alliance works with
people whose livelihoods depend on the land, helping them
transform the way they grow food, harvest wood and host
travelers. From large multinational corporations to small,
community-based cooperatives, businesses and consumers
worldwide are involved in the Rainforest Alliance’s efforts
to bring responsibly produced goods and services to a global
marketplace where the demand for sustainability is growing
steadily.
www.rainforest-alliance.org
About WR São Paulo – we are a company established in the
city of São Paulo that have been promoting and organizing
trade fairs and conferences in Brazil and abroad for more
than 18 years. The events we promote include Mega Artesanal,
Brazil Patchwork Exhibition, Certified Brazil Trade Fair,
Machinery and Timber Products Exhibition, Brazil
Scrapbooking Exhibition and various international
conferences on wood and forest products. Our most recent
projects are: WR – a Responsible Company, Latin American
Association for the Promotion of Arts and Crafts, and the
Free School of Arts and Trade Skills.
www.wrsaopaulo.com.br
Press service:
Rosa Arrais Comunicação
Phone +55-11-36723531
João Gustavo Munhoz – Ext. 14
joao@rosaarrais.com.br
Rosa Arrais – Ext. 22 or +55-11-99317378 (mobile)
rosa@rosaarrais.com.br
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